Lace & Charm Customization Station for Sneaker & Footwear Activations | Nationwide
Sneaker lace and charm customization is one of the biggest trends in fashion right now, with satin ribbons, pearls, bows, and charms transforming everyday sneakers into something expressive and personal.
Our footwear charm bars bring a viral-worthy experience directly into brand activations, retail stores, fashion launches, film events, and corporate experiences.
Guests get to swap laces, layer ribbons, and add charms on the spot, walking away with a pair of customized sneakers that are instantly shareable on social media.
We scale footwear and sneaker customization activations across all major U.S. and Canadian markets, including New York City, Los Angeles, Miami, Chicago, Nashville, Honolulu, Las Vegas, San Diego, Seattle, Austin, Dallas, Boston, New Jersey, Toronto, Houston, San Francisco, Dallas, Virginia, Philadelphia, Washington DC, Montreal, Atlanta, and everywhere in between.
This live customer experience is meant to spark buzz, increase customer hang-time, and leave guests with a tangible memory of your brand.
Perfect for fashion brands, lifestyle companies, retail activations, and entertainment events, our shoe charm bars creates a one-of-a-kind moment that connects culture, creativity, and your brand story.
Charm Bar Shoe Case Study:
Roller Rabbit
Our client Roller Rabbit asked us to produce an upscale footwear live charm event in Manhattan for their collaboration with the shoe brand Flabelus.
We curated a gorgeous set of charms and brought in our best charm bar artists to serve their crowds of influencers and guests at their New York City private event.
Using lobster claw clasps, we assembled on-site charms to bling out these cute shoes.
We have done the same for global brands across the entire country.
Whether you want bracelets, frilly laces, keychains, or lobster claws to accessorize your sneakers, slip-ons, or bags, we've got you covered.
From New Jersey and New York and Philly all the way to Chicago, Miami, Los Angeles, San Diego, and Austin.
Sun Dreams can scale your activation events to every corner of the country and even in Canada and Europe.
Our client Rothyβs contracted Sun Dreams Productions to produce an elevated, high-end footwear charm bar activation series across the country.
The three dozen events kicked off on a VIP rooftop party in Manhattan.
Our teams worked closely with the Rothyβs event team to curate gorgeous leather, gold and silver charms and accessories.
Our charm bar technicians assembled the charms for guests live at their in-store activations.
This event required some extra love to source custom options and make sure we met the high standards that Rothyβs brought to us.
But in the end, the event series was another huge success for Sun Dreams and our client.