Lace & Charm Customization Station for Sneaker & Footwear Activations | Nationwide
Sneaker lace and charm customization is one of the biggest trends in fashion right now, with satin ribbons, pearls, bows, and charms transforming everyday sneakers into something expressive and personal.
Our Sneaker Charm Bar brings this viral, βchaotic customizationβ style directly into brand activations, retail stores, fashion launches, film events, and corporate experiences.
Guests get to swap laces, layer ribbons, and add charms on the spot, walking away with a pair of customized sneakers that are instantly shareable on social media.
We provide sneaker customization activations in all major U.S. and Canadian markets, including New York City, Los Angeles, Miami, Chicago, Nashville, Honolulu, Las Vegas, San Diego, Seattle, Austin, Dallas, Boston, New Jersey, Toronto, Houston, San Francisco, Dallas, Virginia, Philadelphia, Washington DC, Montreal, Atlanta, and everywhere in between.
Our international teams also cover major markets in the UK such as London, Wales, Dublin, and Glasgow.
This hands-on experience is designed to spark buzz, increase dwell time, and leave guests with a tangible memory of your brand. Perfect for fashion brands, lifestyle companies, retail activations, and entertainment events, our Sneaker Charm Bar creates a one-of-a-kind moment that connects culture, creativity, and your brand story.
Charm Bar Shoe Case Study:
Roller Rabbit
Our client Roller Rabbit asked us to produce an upscale footwear live charm event in Manhattan for their collaboration with the shoe brand Flabelus.
We curated a gorgeous set of charms and brought in our best charm bar artists to serve their crowds of influencers and guests at their New York City private event.
Using lobster claw clasps, we assembled on-site charms to bling out these cute shoes.
We have done the same for global brands across the entire country.
Whether you want bracelets, frilly laces, keychains, or lobster claws to accessorize your sneakers, slip-ons, or bags, we've got you covered.
From New Jersey and New York and Philly all the way to Chicago, Miami, Los Angeles, San Diego, and Austin.
Sun Dreams can scale your activation events to every corner of the country and even in Canada and Europe.